Personalized Content & Advertising: Turn Subscribers into Audiences

Personalized Content and Advertising

See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice.

Personalized Content & Advertising

Personalized Content & Advertising: How it Works

Strategies for Monetizing IPTV

Demo: Personalized Content & Advertising

Targeted Intereactive Advertising: A Killer Revenue App

Personalized Content & Advertising Solutions help Service Providers:

Create audiences by increasing the value and quality of service provider ad inventory through personalized and interactive permission-based marketing
Reach the right person with the right message, on the right device, at the right time seamlessly linking permissions and preferences to ad campaigns
Enable relevant conversations between consumers and brands that follow the consumer to the screen of their choice


Creating New Revenue from Advertising Service providers are now entering the media business with multimedia content on multiple screens. How can they leverage various media platforms and channels to target advertisers? … More	Personalized & Interactive IPTV Solution Provides a competitive edge in today’s advertising markets, enabling service providers to become an integral part of the advertising revenue chain in a manner that adds value for their subscribers. … More	Three Screen Advertising: New Ad Revenues for Service Providers Webinar replay: What targeting and interactive capabilities will help service providers differentiate, and how can they use intelligent networks and integrated cross-platform capabilities to provide more insight on consumer behavior? … More

News

Germany's E-Plus group is first service provider to leverage Alcatel-Lucent's new Advertising Selection Server