As today's fixed and mobile triple play bundles become more and more popular, both service providers and consumers are looking for what is next. For the consumer, what will be the new service innovation or device that drives a seamless “It’s all about me” entertainment and communications experience? For the service provider, what will drive customers onto networks, keeping them engaged and satisfied, and be a catalyst for growth for many years to come?
Multi-screen enables the seamless movement of content and services across devices, and with its unique ability to bring consumers more freedom, simplified consumption, and increased service value, multi-screen will create growth through a constructive intersection of the content, advertising and communications industries.
Providing a multi-screen service experience requires service providers to evolve towards a smarter network - one that knows the subscriber's preferences, devices, service entitlements, etc. - and tailors the content in real time to the subscriber and the device. Service providers are beginning to explore the multi-screen concept and Alcatel-Lucent is developing the solutions to enable operators to introduce new multi-screen services profitably, and at a pace that makes sense for their business.
The Alcatel-Lucent multi-screen experience enables operators to offer a highly-personalized, highly-valued experience, giving consumers the power to move from place to place and device to device freely, getting their content whenver and wherever they want it… providing a “Networkme - Network to the power of me.”
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