Trends: Is "For Free" the New Paradigm for Success?

The Internet has altered the perception of value. With innovative business models, service providers can profit, even when services are "free". Gaining a sustainable business advantage involves evaluating how to monetize tangible and intangible assets and taking advantage of the new forms of usage.

Listen to the article by Alcatel-Lucent authors: Jean-Francois Pigeon, Vice President Market Positioning; Jean-Marc Cannet, Market Positioning team; and Guillaume Belin, Market Intelligence team.