Letter from our Letter from our CMO, John Giere

Dear Customers,

From boomer-generation office workers to multi-tasking Millennials, from Apple’s iTunes™ to Google’s YouTube™ to mobile TV, and all the possibilities in between – our world and the applications we use at work, at home and at play are on the move.

Today the mobility industry is a dynamic and growing market. We see growth from first-time users, such as in India where more than six million people a month sign up for mobile service, to the sophisticated multimedia sessions happening in Korea where savvy consumers are enjoying multi-user mobile gaming and video calling. As SK Telecom’s Dr. Jay Ihm noted in his article, the introduction of these types of services marks an important transition for his company as it moves from a voice-based business model to one contingent on monetizing data services. We are only beginning to capitalize on the versatility and potential of these ever-advancing technologies and business models.

Consumers and enterprises are using mobile services differently from the way they did just a few years ago, and the underlying technology is evolving rapidly, which inevitably means change is coming to how we all operate in this new mobile market. To be successful, all along the value chain we will need to transform ourselves to embrace new business models that can capitalize on these market dynamics and adopt operational processes that improve both top line and bottom line results. This edition of Enriching Communications frames and explores this mobile transformation from a 360-degree view, looking at it from the perspective of users, market strategies, technologies and business models. We hope it offers you insights into our industry that will be helpful to your company.

Alcatel-Lucent is proud of our technological leadership, market understanding, world-class global employee skill base as well as the robust eco-system that we create and maintain to support our customers to be the winners in this mobile transformation. You, our customers, are at the center of our eco-system, and we are grateful for you, who inspire, drive and guide us in our mutual goal to make the exciting future communication possibilities a reality for the 6.4 billion people of the world.

We enjoy bringing you Enriching Communications and appreciate the numerous comments, ideas and thought-provoking feedback we receive from many of our 80,000 readers. Thank you, and please keep them coming.

So till we meet again Anywhere, Anytime…enjoy!

Sincerely,

John Giere
CMO, Alcatel-Lucent