Executive Summary

What are the New Rules in the Communications Economy? This overview communicates the essence of this "New Rules" edition, including highlights and perspectives from a selection of articles from our experts, and key success factors from our featured customer case studies. Presented by John Giere, Editor-in-Chief and CMO - Alcatel-Lucent.

 

Trends: Getting to a Segment of One

Traditional mass market segmentation is no longer sufficient to ensure success. Emerging trends are driving the industry toward "segment of one" marketing, enabled by data mining and analytics. Listen to the article authored by José de Francisco López, Director of New Ventures & Market Development, Wireless Networks, Carriers Business Group, Alcatel-Lucent.

 

Geopepper^TM Applications Usher in a New Era of Geographic Messaging Services

Alcatel-Lucent Bell Labs has developed a unique Geographic Messaging Services Platform. This Geopepper mobile marketing application allows service providers to offer geographic-based advertising and location-specific messaging services. Listen to the article authored by Mark Steven Disbrow, General Manager of the Geographic Messaging Services Platform, Alcatel-Lucent.

 

Executive Summary

In 14 minutes you can gain the essence of what's covered in the Anywhere, Anytime Communications edition, including highlights and perspectives from a selection of articles and key success factors from our featured customer case studies. Presented by John Giere, Editor-in-Chief and CMO - Alcatel-Lucent.

 

Trends: Accessibility of Services and Networks

This article discusses how new wireless tools offer affordable and ubiquitous access to underserved markets in both developed and emerging economies. Listen to this article authored by Pierre Tournassoud, Vice President Network & Technology Strategy in Alcatel-Lucent's Chief Technology Office.

 

Public Safety Use of Commercial Broadband
Wireless Technologies

In about 3 minutes, learn how new technologies and initiatives enhance the ability of public safety networks to communicate smoothly in times of crisis. Listen to the article authored by Dr. Kenneth Budka, Director of the Network Performance and Reliability Department in Alcatel-Lucent's Chief Technology Office.

Executive Summary

Want to hear the highlights? In 10 minutes, you can gain the essence of what's covered in the Business Critical Communications edition by listening to this summary. Presented by John Giere, Editor-in-Chief and Chief Marketing Officer - Alcatel-Lucent.

 

Introduction : The Consumerization of the Enterprise

This edition of Enriching Communications examines how enterprises and public sector organizations today are responding to global pressures to deal with increasingly dynamic end-user behavior. Listen to the full article authored by Cor Dubois, Leader Business Critical Communications Top Marketing Program - Alcatel-Lucent.

 

Trends : Mobilizing the Enterprise

This article shares the findings of a 2007 Alcatel-Lucent sponsored market study, conducted by the Economist Intelligence Unit, which shows a global trend toward widespread enterprise use of mobile technology with only a minority of companies developing a clear strategy to guide them.

 

Listen to the full article authored by Nadia Mordelet, Vice President in charge of Strategic Planning and Business Development in Convergence /Multimedia and Payment Division - Alcatel-Lucent.

Executive Summary

Want to hear the highlights? In less than 10 minutes, you can gain the essence of what's covered in the Competitive Transformation edition by listening to this summary. Presented by John Giere, Editor-in-Chief and Chief Marketing Officer - Alcatel-Lucent.