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Volume 2: Issue 2 | View Articles




Trends Column: Getting to a Segment of One
Emerging trends are driving the industry toward "segment of one" marketing rather than relying on traditional market approaches.
 

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Market Perspective: Escaping the Commodity Trap
Smarter pipes hold the answer to restoring competitive differentiation in an increasingly commoditized environment.

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CIO Perspective:
CIOs May Learn to Find Value in the Consumerization of Enterprise IT

CIOs explore upside of consumer technologies to develop enterprise system strategies.

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Alltel Sees Promise in Integrating Data Services with Flexible Voice Plans
In the US wireless marketplace, success means standing out from the crowd. Learn how Alltel uses innovative technology to stay one step ahead.

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Connecting the Future
Cutting-edge communities require advanced business models to satisfy customers profitably. Read how du is future-proofing its business.

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Interactive IPTV: Leveraging Infrastructure to Stay in the Game
Telekom Austria is leveraging user-generated content to push IPTV to a new dimension. Read how tomorrow's TV is available in Austria today.

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Business Transformation: Advanced Business Models for Converged Communications
New business models can differentiate and create long-term value for telecom service providers by unlocking the value of their intangible assets.

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Transformation 2.0:
Laying the Groundwork
for Success in the New
Communications Economy

2.0 technologies are radically changing the competitive landscape. Transformation 2.0 provides a framework to develop effective 2.0 strategies.

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Transforming the Service Provider Revenue Engine
Service providers need to adopt new business models and strategies for revenue generation to respond to the changing wireless marketplace.

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Breaking the Rules:
Finding New AVPU
Through Click-throughs

Innovative advertising models can generate fresh revenue streams in the communications industry.

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New Financial Instruments - A New Rule for Transformation
New ways to underwrite next generation infrastructure initiatives.

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Mitigating Risk in the New Economy
Using assets and intelligence across different service platforms is critical to capitalize on end-user trends and new business models.

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Technology to Power the New Rules: Delivering on the Video Opportunity Promise
Innovative network solutions can address new service demands while maintaining the quality of experience and performance subscribers expect.

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Hitting the Target with Television Advertising
Television service providers can drive higher revenues by leveraging their IPTV infrastructure to deliver targeted ads.

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An Integrated Approach to Content Networking
Combining traditional content-distribution networks with peer-to-peer technologies creates a new breed of massive data dissemination networks.

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Driving Revenue with Content
A managed and hosted service approach, to successfully launch new content services, monetizes your portal audience in a competitive environment.

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GeopepperTM Applications Usher in a New Era of Geographic Messaging Services
New technology allows service providers to offer geographic-based messaging services.
 

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The Dynamic Enterprise -- Leveraging 2.0 Applications
The Dynamic Enterprise interconnects its network, people, processes and collective knowledge for continuous and transformative growth.

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Eco-Sustainable Innovation Drives Profitable Business Growth
Alcatel-Lucent's innovation engine explores new ideas and opportunities to address environmental concerns while solving business problems.

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Intelligent Sensor
Networks Advance
Eco-Sustainability

Smart sensors and intelligent software empower innovative solutions for eco-sustainability.

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Thermal Management Technologies for Telecommunications Equipment
New materials, components and systems are being developed to enable the growth of functional density of equipment while reducing cooling costs.

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