The Alcatel-Lucent Market Advantage program enables service providers to maximize their marketing efforts utilizing tools available to them as part of this value-added program. Some examples are:
• Lead-Generation Campaigns that target the most profitable market segments, produce quantifiable sales opportunities and results. Webinars, seminars, direct mail, telemarketing, print advertising, and trade show participation are all media used in these efforts.
• Vertical Reference Packages: To support targeted marketing efforts for some services, Alcatel-Lucent has developed sales collateral that help your Sales Teams prove the value of your service to specific industry segments.
For more details and customer testimonials, please see our Market Advantage Brochure, or contact your Alcatel-Lucent account representative.
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- • Customer-focused events
• Advertising
• Seminars, webcasts
• Lead generation
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