Seize the Multiscreen Opportunity

Online video and pay TV are coming together as consumers seek richer multimedia services. Armed with tablets, smartphones, smart TVs and other connected devices, today's consumers can access video content more easily and in more places than ever before. But consumers want to do more than just watch TV on different devices. They want true multiscreen services that can seamlessly deliver the same premium content, rich features and quality of experience (QoE) across every screen they use.

New screens, new viewing trends

In 2010, Alcatel-Lucent conducted extensive surveys to gauge consumer interest in multiscreen services featuring online video. The results showed that:

• 71 percent of all young consumers would use multiscreen services; 63 percent would remain loyal to service providers that offered these services
• 65 percent of youth would pay for multiscreen services, with triple-play bundles and subscription premiums the preferred methods of payment
• 50 percent of consumers in Western Europe are interested in multiscreen services; more than 25 percent claim strong interest. These numbers rise to 64 and 36 percent among smartphone users.

Recent market research confirms that consumers are embracing multiscreen services. In January 2011, Nielsen reported that U.S. consumers spent 45 percent more time watching video on PCs and laptops compared to the previous year. They streamed 28 percent more video and watched 31 percent more video streams. What's more, the number of mobile video users increased by 43 percent.¹ In March 2011, Informa Telecoms & Media projected that over-the-top (OTT) video services would overtake IPTV in 2013 and reach a subscriber base of 380 million by 2015.²

A winning approach to the multiscreen market

The media industry's major players — content providers, broadcasters, advertisers — are vying for a share of the emerging multiscreen market. With unique assets like multi-platform infrastructures, customer bases and subscriber relationships, service providers are primed to compete and win.

Modeling by Alcatel-Lucent shows that service providers can spark media revenue growth by offering multiscreen services built around online video. They can succeed with offers that win and retain subscribers, secure their role in the IP video value chain, and generate sustainable revenue from every screen.

Alcatel-Lucent can help you seize your multiscreen opportunity. Using our comprehensive multiscreen solutions, you can:

• Enrich the user experience and build more valuable customer relationships by delivering a more personal, seamless, and social multiscreen experience
• Embrace open innovation that speeds time to market, generates more media revenue and supports new media business models that include content providers and advertisers
• Optimize delivery by investing in online technologies that lower the cost of processing, merchandising and distributing high-quality content

The Multiscreen Video Platform

The Multiscreen Video Platform is an IP video solution that enables you to reach more subscribers, devices and locations with cost-effective online TV and video services. Created through a strategic alliance between Alcatel-Lucent and thePlatform, the leading white label video publishing company, this solution supports the delivery of live scheduled TV, video on demand (VOD) and "TV Everywhere" services to TVs, PCs, tablets and mobile devices.

Blending efficient content delivery with cross-screen services and social connections, the Multiscreen Video Platform can help you create a rich user experience that spans every Internet-connected device. With this solution, you can differentiate from over-the-top offers, boost loyalty and increase revenue with compelling multimedia services that reach beyond your physical network. You can build these services on new online business models that address demand for anytime, anywhere video.

The Velocix Digital Media Delivery Platform

The Velocix Digital Media Delivery Platform is an advanced on-net content delivery solution that lets you use your existing network assets to support your own advanced digital media delivery capabilities. An alternative to shared content delivery networks, Velocix can rapidly and profitably distribute multimedia content over any network and to any connected device. With Velocix, content is always secure: It offers stream- and session-based encryption to provide security equal to that offered by set-top boxes.

The Digital Media Store

The Digital Media Store is an end-to-end retail service that enables you to capitalize on the fast-growing market for digital media content. A hosted and managed offering, it provides a broad range of market-ready services that streamline the retail, discovery and purchase of digital media content — applications, e-books, music and more — across any network and any connected device. Built on a flexible framework that promotes collaboration between service providers, application developers and the media industry, the Digital Media Store can help you create a complete content-focused ecosystem that facilitates innovation and decreases your time to market.