Explore Media-rich Business Models
The ongoing convergence of media platforms, content and applications is boosting demand for multiscreen services. As a service provider, you’re under pressure to secure your position in this fast-growing market. But traditional approaches no longer apply when consumers expect premium content, efficient content delivery and a superior quality of experience (QoE) on every device. To win with multiscreen services, you need new business models that help you make better use of your media assets.
A new solution for digital media delivery
The Alcatel-Lucent Multiscreen Video Platform can support you as you develop new media business models and new ways to monetize content. It provides a flexible licensing model that enables you to vary your digital media offerings and let users purchase content according to different pricing models. Supported pricing models include subscription, pay-per-view, transaction, rental, bundling and ad funding.
The Multiscreen Video Platform can also help you enrich your content catalog with more exclusive, engaging and valuable content. For example, it supports content syndication capabilities that enable you to ingest, publish and share digital assets from partners or other third parties. Content syndication can provide new revenue streams and strengthen your role in the content value chain. This improved role can help you negotiate preferential content rights and expand your content offering.
Moreover, the Multiscreen Video Platform can help you make better, more profitable use of your network assets and end-to-end infrastructure. It offers service enablers that let you expose your media assets to trusted third parties through Web service APIs linked to the Alcatel-Lucent Application Exposure Suite. By exposing your content ingestion, management, publishing and content delivery network (CDN) capabilities, you can develop new partner and subscriber relationships that help you profitably meet the demand for better content and QoE on every screen.
