Knowledge is power. You have that power. As a mobile operator you own the network,
which contains a treasure trove of intelligence for those who know how to mine it.
We know how.
Motive Big Network Analytics (BNA) helps you capture and extract intelligence from the network and combine it with key customer data. It improves strategic decision-making, operational efficiency and customer experience and revenues.
By tapping into valuable mobile ultra-broadband data, you can optimally roll out networks and services, get closer to customers, and be first to take advantage of new business opportunities.
How to get crucial answers: the Big Network Analytics approach
You need to make sense of the data your network provides. But “big data” isn’t the answer. Why? Because analytics is not a database problem. It’s a problem of understanding the network data. And to solve it, you need a mobile networking expert that that can extract the intelligence in your most important asset: the network.
Your own 2G, 3G or 4G LTE network contains data that no one else has access to. Yet conventional approaches to mine that network data often work in silos and lack the context needed to turn that information into actionable intelligence.
So that’s where we start. We provide the real-time network intelligence you need using our proven, network analytics approach, which we call m.IQ6..
Then, we incorporate operations and business support systems (OSS/BSS) and customer data – strategically and incrementally – into a big data infrastructure. We call this Big Network Analytics.
Motive Big Network Analytics works off-the-shelf, so you benefit right away. And our forensic services team – experienced data analysts with years of mobile networking experience – delivers custom analytics or helps you build your own.
You need to make analytics available to diverse groups with different business goals. Operations, planning, engineering, customer care, customer experience and marketing teams – all can gain the insights they need.
And BNA not used just for reporting: the real-time information can also be fed in real time to other solutions you use in your network. With BNA’s field-proven, integrated approach, you gain immediate value from your network while complementing your Big Data strategy with refined network intelligence.
Motive Big Network Analytics augments network data with relevant OSS/BSS data and provides you with actionable intelligence.
The network knows...
The intelligence from your network can help you make that network more reliable and profitable.
BNA can help you plan your network, build it out, operate it and improve it.
Read more about Network Infrastructure and Operations Improvements in this solution sheet.
Find out more about Selective Traffic Optimization in this solution sheet.
Insights from the network can also help you improve the customer experience.
Your network knows your subscribers, what devices and apps they use, and the quality of service delivered to them. With Motive Big Network Analytics, your network can give you the information you need for agent and self-care excellence.
And our BNA solution helps you detect potential problems early, so they can be resolved proactively before they impact customer satisfaction.
Our BNA solution helps you discover opportunities for launching services that meet unaddressed subscriber needs.
You can learn how customers want to be engaged. And find out which areas could be most profitable for new offerings.
With these insights from the network, you can expand your ability to innovate and capitalize on your innovations sooner.
Read more about Big Network Analytics for Service Creation in this solution sheet.
Real-world use cases
Don’t take our word for it. See how service providers from around the globe have benefitted from BNA.
View the full Infographic >
The Motive Big Network Analytics solution components
Our Kindsight Security solution leverages analytics for network-based detection of malware. With 4.8 million samples of network traffic and 15,000 detection rules in its arsenal, it gives you the foundation for offering a unique, value-add security service to your subscribers that only service providers can offer. This not only enables a new revenue and differentiation opportunity, but also results in a decrease of malicious traffic in the network and a significant reduction of security related calls to customer care.
At the heart of Motive Big Network Analytics is the Alcatel-Lucent Wireless Network Guardian (WNG). Unlike conventional approaches such as probes or Deep Packet Inspection (DPI), WNG taps both user and control planes to offer a real-time, contextual understanding of interactions among 6 critical dimensions: signaling, flows, applications, devices, users and network. We call this mobile intelligence6, or m.IQ6.
WNG also offers more than 7,000 off-the-shelf network analytics reports. And it provides the information required for our forensics team to deliver more than 700 custom reports to mobile providers around the world. You can use that intelligence also to drive real-time optimization solutions, such as Intelligent Traffic Management.
The Alcatel-Lucent Big Network Analytics Data Miner takes advantage of the intelligence provided by WNG and uses a big-data infrastructure to incrementally add data from IT, OSS and BSS, and make that information available to customer-facing teams and marketing. It’s also integrated with our Motive ServiceView for Mobile customer care solution to enable faster problem resolution, and with our Smart Plan solution to enable the personalized offers subscribers embrace.
Motive Big Network Analytics architecture
Customers and analysts speak out
“Big data analytics, applied to the communications industry, offers significant business challenge. Traditional intelligence processes, which usually involve weeks of analysis, may be acceptable for certain functions but not to gain short order insight as to which value-based service offers can improve the customer experience. That takes real-time focus on a variety of data sources, especially those from the network, to deliver the right insight at the right time. Alcatel-Lucent is one company that is well positioned to deliver the intelligence that operators require in order to provide reliable services, add new revenue streams, and increase customer value.”
Karl Whitelock, Director Global OSS BSS Strategy, Stratecast – Frost & Sullivan
“As our subscribers’ appetite for mobile broadband grows rapidly, Alcatel-Lucent is providing us with the network intelligence we need to continue to meet that demand with the quality that they expect, both now and in the future.”
Yoshioki Chika, CTO, Wireless City Planning, Japan
“GLOBUL is committed to providing a secure and reliable connection over our high-speed Wireless network and the Alcatel-Lucent Wireless Network Guardian will help us to do this, improving our customers’ experience and better preparing us to face the challenges of the future.”
Apostolos Pagkoutsos, CTO, GLOBUL, Bulgaria
“Hacker Alert, based on the Alcatel-Lucent Kindsight Broadband Security solution, became the fastest selling value-add service in the company’s history. It enabled a valuable security service that can only be offered by service providers and it complements our existing anti-virus service. And it is even more than a revenue generator and service differentiator; it has removed unwanted malicious traffic on our network and reduced call volume into our customer support center. It is a conclusive win for our consumers, our top line and our bottom line.”
Matthew Apps, Manager of Internet Product Management and Development, TDS Telecom, USA
Is big data too big?
Patrick Tan, general manager of Alcatel-Lucent’s Network Intelligence business unit, discusses Motive Big Network Analytics.