Optism Mobile Commerce

The Optism™ Mobile Commerce (OMC) solution addresses the full subscriber purchasing life cycle:

  • Customer acquisition
  • Preference-based marketing
  • Promotion
  • Sales
  • Redemption
  • Settlement
  • Loyalty rewards

The solution enables operators to excel in the mobile advertising, retail and enterprise market, increase revenues, and minimize risk.

With OMC, operators can profitably build on relationships with subscribers and enterprises. It enables the delivery of discovery, purchasing and consumption capabilities with accurate user insights, increasing operators’ relevance within the mobile retail/advertising ecosystem.

This end-to-end solution provides enablers and services for operators and offers a variety of market-ready options for advertisers, retailers and enterprises. To support brand- and retailer-focused offers, Alcatel-Lucent provides audience acquisition and management services.

Optism Mobile Commerce Components are:

  • Optism for Brands
  • Optism for Retail
  • Optism for Enterprise

 Optional extensions

  • Media Support Services (media seller partnerships, regional/local brands and agencies relationships, campaign and creative support)
  • Inventory Performance Services (opt-in optimization, campaign interaction tracking, profile enrichment process)
  • Retail Coupon/Deal Support Services (coupon clearing house partnerships, daily deal partnerships, regional/local relationships)

 

 

BENEFITS

Accelerates new business revenues with market-ready service offers for retailers, enterprises and advertisers

  • Provides permission-based mobile marketing for brands, with interactive dialogs/geomarketing
  • Enables mobile retail deals: sourcing, targeting, aggregation, distribution, redemption, rewards
  • Delivers closed loop payment, loyalty and coupon services for enterprises

Enables subscriber base and asset monetization while maintaining user privacy and permissions

  • Supports opt-in processes for consumer consent, profile acquisition and dynamic profiling
  • Leverages assets: location, secure element, marketing power, messaging and loyalty rewards
  • Increases consumer retention with exclusive deals and coupons as rewards for commerce activities

Includes a complete mobile commerce ecosystem for lower risk and fast TTM

  • Delivers a fully hosted, full-service solution for immediate launch with advertisers and retailers
  • Provides web-based tools for easy management of ads and offers
  • Provides campaign performance results and cross-campaign analytics for response improvement

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