The Optism™ Mobile Commerce (OMC) solution addresses the full subscriber purchasing life cycle:
- Customer acquisition
- Preference-based marketing
- Loyalty rewards
The solution enables operators to excel in the mobile advertising, retail and enterprise market, increase revenues, and minimize risk.
With OMC, operators can profitably build on relationships with subscribers and enterprises. It enables the delivery of discovery, purchasing and consumption capabilities with accurate user insights, increasing operators’ relevance within the mobile retail/advertising ecosystem.
This end-to-end solution provides enablers and services for operators and offers a variety of market-ready options for advertisers, retailers and enterprises. To support brand- and retailer-focused offers, Alcatel-Lucent provides audience acquisition and management services.
Optism Mobile Commerce Components are:
- Optism for Brands
- Optism for Retail
- Optism for Enterprise
- Media Support Services (media seller partnerships, regional/local brands and agencies relationships, campaign and creative support)
- Inventory Performance Services (opt-in optimization, campaign interaction tracking, profile enrichment process)
- Retail Coupon/Deal Support Services (coupon clearing house partnerships, daily deal partnerships, regional/local relationships)