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Today’s mobile end users have a world of information available to them
through their mobile device. Whether they are using cell phones, smartphones,
or personal data assistants (PDAs), end users need to connect with friends and
family using short messaging services, multimedia messaging services, and
e-mail, or access the Internet to locate products or services within a specific
geographic area, such as a restaurant recommended by a friend.
Introducing the Alcatel-Lucent 5130 Geographic Messaging Services
Platform (GMSP)
Alcatel-Lucent’s Geographic Messaging Services Platform is a next-generation
location-driven platform and set of applications that leverage the advanced
functionality of today’s mobile networks and devices. Following user
opt-in, GMSP monitors the user’s locations and preferences, based on fixed and
moving ‘GeoFences’, and automatically delivers location-relevant multi-media
content, where and when appropriate. Featuring innovative Bell Labs algorithms,
GMSP is ideal for next-generation mobile applications such as location-driven
mobile marketing and social networking, ‘kid tracker’ applications, and other
opt-in mobile applications developed by service providers and third
parties.
Alcatel-Lucent’s GMSP was invented by Bell Labs, commercialized
within the Alcatel Lucent
Ventures organization and is now part of the award-winning Messaging Suite
in Alcatel-Lucent’s applications portfolio.
Award Winning Design
The GMSP has already attracted industry attention. In June it won a  NXTcomm Eos Award, presented
to those companies that have designed the best new technologies in a range of
categories, in the Wireless Mobile Technologies and Applications category at
NXTcomm 2008.
The Indianapolis Colts and Alcatel-Lucent are conducting a field trial of
Alcatel-Lucent’s Geographic Messaging Services Platform (GMSP) to make it
easier for fans to learn of events and promotions and participate in the
MyColts.net social networking community.
“Thanks to the team’s success on the field, the Colts fan base now
exceeds 10 million Americans over the age of 12, with most of those fans living
outside the state of Indiana. Up until now, our only means of
connecting with and engaging with fans was through www.MyColts.net. With the
addition/extension to mobile social networking promotion, we can expand our
loyal fan base even further and offer them exciting new opportunities.”
Indianapolis Colts executive Pat Coyle
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