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At the occasion of the DEMOfall 08 conference in San Diego, Alcatel-Lucent
announced the launch of a new consumer service tikitag that has been developed
by its Alcatel-Lucent Ventures program.
tikitag takes advantage of Near Field Communications Technology (NFC) to
establish this connection - an evolution of RFID that connects electronic
devices over short distances. The tikitag service enables the launching of
online applications by simply touching an NFC device such as a cell phone to an
item tagged with an NFC chip.
tikitag can be used in a variety of environments: for example in an in-home
application a father can use tikitag to link his toddler’s teddy bear to an
online story about that same bear; in an outdoor environment tikitag makes it
possible for a visitor to an art gallery to wave his NFC enabled mobile phone
at a painting and then see the painter’s Wikipedia profile appear on the
phone’s screen; or in a business/logistics environment a cleaning company can,
for example, use it to record that a room has been successfully cleaned through
a simple touch of an NFC-enabled mobile phone to a tikitag-linked NFC tag that
has been placed in the room.
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