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The project will be presented in the 3GSM World Congress in
Barcelona
Paris and Madrid, February 8th, 2007 — Alcatel-Lucent (Euronext Paris
and NYSE: ALU) and Telefónica today announced that they are conducting a pilot
project for mobile interactive multimedia services in Spain. The pilot project
will encompass a comprehensive offer of cutting-edge interactive TV, radio and
music services for mobile handsets. The tests started in early October 2006 and
are scheduled to run for 6 months.
Cayetano Lluch, General Director of Technology, Telefónica Móviles España
pointed out: “We want to offer our customers the most complete personalized
best-in class multimedia experience, that brings the full benefit of
interactivity and excitement into their everyday lives. In the framework of
this multi-faceted trial, we are eager to cooperate with Alcatel-Lucent and we
will test its end-to-end solutions portfolio covering mobile TV, radio and
music service delivery.”
Marc Rouanne, President of Alcatel-Lucent’s convergence activities added: “With
more than 80 mobile TV and video services in operation worldwide,
Alcatel-Lucent enjoys a leadership position in the booming mobile TV and radio
market. We are proud to have been chosen by Telefónica to conduct these
comprehensive mobile TV, radio and music trials, as this will allow us to
demonstrate our capability to enable interactivity.”
In the framework of this agreement Alcatel-Lucent is providing Telefónica with
a trial platform of Alcatel-Lucent’s mobile interactive services. Additionally,
Telefónica will test a set of complementary Alcatel-Lucent’s applications to
bring full interactivity and enjoyment to the subscribers, all of them using
the same platform and some elements already provided.
With Alcatel-Lucent’s Mobile Interactive TV solution, Telefónica will be able
to create new, high-quality, interactive television services, allowing mobile
end-users to watch high-quality TV channels, consult an electronic program
guide (EPG) in a preferred format, rapidly change channels or content, and use
contextual interactive services, such as ordering content associated with a TV
program, with one or two key strokes in their handsets.
Alcatel-Lucent’s Mobile Interactive solution will provide Telefónica’s
end-users with a new way to hear radio on a mobile phone, allowing them to
select different FM radio channels and to browse the Electronic Program Guide
of these channels. In addition, interactive services will be linked to the
content selected by the operator, that spans voting, alerts and interactive
advertising services.
Alcatel-Lucent’s Mobile Interactive Music solution includes new music discovery
services, music and video catalogues, as well as cross selling of several
artist’s related content (ring tones, video clips, full tracks and
wallpaper).
Alcatel-Lucent’s “Unlimited Mobile TV” solution is an innovative solution
using a 3G-friendly hybrid satellite and terrestrial infrastructure based on
the forthcoming DVB-SH broadcast mobile TV standard in the S-Band (2.2 GHz). It
enables the delivery of an unlimited number of TV channels to an unlimited
mobile audience with unlimited coverage.
In addition, to complement this ongoing technical evaluation, Telefónica and
Alcatel-Lucent will perform market tests. Creating an ecosystem of key players,
Alcatel-Lucent ensures the delivery of the best mobile interactive services on
the right network, suited to the most appropriate content and advertiser
sponsorship to the subscribers.
About Telefónica Móviles España
Telefónica Móviles España (
www.empresa.movistar.com) is the carrier of Telefonica Group in the Spanish
market, and at the closing of the 3rd quarter 2006 counted on more
than 21 million customers and an exhaustive portfolio of services and
applications using cutting-edge mobile technology, including UMTS and HSDPA.
Movistar is the brand for Telefonica Group mobile companies in Spain and Latin
America, except for Brazil.
About Alcatel-Lucent
Alcatel-Lucent (Euronext Paris and NYSE: ALU) provides solutions that enable
service providers, enterprises and governments worldwide, to deliver voice,
data and video communication services to end-users. As a leader in fixed,
mobile and converged broadband networking, IP technologies, applications, and
services, Alcatel-Lucent offers the end-to-end solutions that enable compelling
communications services for people at home, at work and on the move. With
79,000 employees and operations in more than 130 countries, Alcatel-Lucent is a
local partner with global reach. The company has the most experienced global
services team in the industry, and one of the largest research, technology and
innovation organizations in the telecommunications industry. Alcatel-Lucent
achieved proforma combined revenues of Euro 18.6 billion in 2005, and is
incorporated in France, with executive offices located in Paris. [All figures
exclude impact of activities to be transferred to Thales]. For more
information, visit Alcatel-Lucent on the Internet: http://www.alcatel-lucent.com
Contact the Alcatel-Lucent Press Office: press@alcatel-lucent.com
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