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Barcelona, February 13, 2007 – Alcatel-Lucent (Euronext Paris and
NYSE: ALU) today announced the extension of its Managed Mobile Interactive TV
Service solution to Europe, following its recent introduction in the Asia
Pacific market. This solution will allow service and content providers, as well
as Mobile Virtual Network Operators (MVNOs) and broadcasters, to address
exploding consumer demand for Interactive Mobile TV services. The solution is
hosted, maintained and operated by Alcatel-Lucent, enabling providers to focus
on developing marketing programs and enhancing the services they provide their
customers.
The Alcatel-Lucent Mobile Interactive TV Managed Service solution is a
ready-to-deploy, end-to-end service for delivering mobile interactive
television service over unicast and 3G networks today, and evolving to
multi-cast (MBMS), WiMax and broadcast networks (DVB-H, DVB-SH), in the future.
Based on an open environment for content aggregation, the service delivers
traditional mobile TV service in Wireless Application Protocol (WAP) and offers
an integrated TV experience supported by the rich media application running on
subscriber handsets. This enables users to watch TV channels with high quality
resolution, consult the electronic program guide in their preferred format, zap
rapidly to a channel or even to a content of their choice. Moreover,
end-users can also invoke interactive services such as ordering content
associated with the TV program (ring tone, logo, etc.) in one or two
keystrokes.
“The Mobile Interactive TV Managed Service gives service providers a fantastic
opportunity to launch this new service cost-effectively and quickly, resulting
in new revenue-generating services and a reduced return on investment cycle,”
said Luis Antonio Martinez Amago, President of Alcatel-Lucent’s multimedia and
payment activities.
“Mobile Interactive TV and managed application services are gaining momentum in
Asia, Europe North and South America, and Alcatel-Lucent is committed to
support service providers in delivering a truly converged TV experience,” Amago
said. Alcatel-Lucent has established a leading position in interactive TV
services, and enables TV, video and music services for more than 115 fixed and
mobile service providers around the world.
About Alcatel-Lucent
Alcatel-Lucent (Euronext Paris and NYSE: ALU) provides solutions that enable
service providers, enterprises and governments worldwide, to deliver voice,
data and video communication services to end-users. As a leader in fixed,
mobile and converged broadband networking, IP technologies, applications, and
services, Alcatel-Lucent offers the end-to-end solutions that enable compelling
communications services for people at home, at work and on the move. With
operations in more than 130 countries, Alcatel-Lucent is a local partner with
global reach. The company has the most experienced global services team in the
industry, and one of the largest research, technology and innovation
organizations in the telecommunications industry. Alcatel-Lucent achieved
adjusted proforma revenues of Euro 18.3 billion in 2006 and is incorporated in
France, with executive offices located in Paris. [All figures exclude impact of
activities to be transferred to Thales]. For more information, visit
Alcatel-Lucent on the Internet: http://www.alcatel-lucent.com
Contact the Alcatel-Lucent Press Office: press@alcatel-lucent.com
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