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Paris, April 26, 2007 — Alcatel-Lucent (Euronext Paris and NYSE: ALU)
announced today that it has been selected by SIC TV, a leading Portuguese
private television broadcaster to supply a mobile TV solution. The solution
will enable SIC to create mobile TV programs allowing Portuguese consumers
equipped with video-enabled mobile handsets to experience and enjoy more
television content.
The supplied solution includes Alcatel-Lucent’s Media Producer, a superior
and reliable automation platform for the creation of mobile TV content. By
allowing easy and flexible reformatting of different types of content for
mobile handsets, as well as the creation of play list-style programming, the
solution is ideally suited to respond to the needs of both content providers
and broadcasters. Alcatel-Lucent’s Media Producer will allow SIC TV to blend
live programs and on-demand content, seamlessly to consumers.
João Pedro Galveias, Director of SIC Multimedia and Thematic Channels
declared, “SIC TV Channel has, since the start, been on the edge of new content
and media solutions and now, with the widespread availability of technologies
like 3G, TV over broadband and interactive TV, mobile handsets have become an
important delivery mechanism for broadcasters and communication providers. The
Alcatel-Lucent solution will allow us to freely and cost-effectively create,
shape, format, and distribute video content over the new mobile SIC TV
Channel.”
“SIC has been leading the way on converged services that connect television
with telecom and, for that reason, it has been working closely with the
Alcatel-Lucent innovation center in Cascais, Portugal on several innovative
projects,” added Olivier Picard, President of Alcatel-Lucent’s Europe and South
activities. “Our leadership in converged applications and expertise in
understanding and simplifying the delivery of complex mobile TV solutions
further confirms that Alcatel-Lucent is an ideal partner for providing mobile
multimedia solutions, bringing broadcasters, mobile operators and content
owners new business revenue opportunities.”
Alcatel-Lucent media solutions include mobile interactive TV applications,
which allow extensive interactivity and personalization, complementing
traditional live TV with made-for-mobile content, creating the possibility to
provide targeted advertisement supported content to end users.
Alcatel-Lucent is committed to support service providers in delivering a
truly converged TV experience. Alcatel-Lucent has already established a leading
position in interactive TV services, and already enables TV, video and music
services for more than 115 fixed and mobile service providers around the
world.
About SIC TV
On October 1992, SIC TV station started its emissions, the first private
television channel in Portugal that, after a three years period, was confirmed
as an audience leader. Its quality, image and independence allowed the TV
station to have a privileged relationship with the Portuguese viewers granting
it the audience’s leadership over the past ten years in the Portuguese market,
each time more competitive and dynamic. On 2000, SIC TV station started a new
expansion cycle developing new areas of activity. This expansion cycle allowed
SIC, furthermore to the main channel, to include the news channel leader on
cable audiences (SIC Notícias), SIC Multimédia with its three thematic
channels, SIC Radical, SIC Mulher and SIC Comédia and the biggest website
within the media segment (SIC Online) and SIC Indoor. To these activities, the
satellite broadcast channel SIC International was added, with emissions
broadcasted to the five continents covering the Portuguese communities spread
all over the world, and also other interests on the merchandising segments,
production means – with SIC Serviços, and Contents supply.
About Alcatel-Lucent
Alcatel-Lucent (Euronext Paris and NYSE: ALU) provides solutions that enable
service providers, enterprises and governments worldwide, to deliver voice,
data and video communication services to end-users. As a leader in fixed,
mobile and converged broadband networking, IP technologies, applications, and
services, Alcatel-Lucent offers the end-to-end solutions that enable compelling
communications services for people at home, at work and on the move. With
operations in more than 130 countries, Alcatel-Lucent is a local partner with
global reach. The company has the most experienced global services team in the
industry, and one of the largest research, technology and innovation
organizations in the telecommunications industry. Alcatel-Lucent achieved
adjusted proforma revenues of Euro 18.3 billion in 2006 and is incorporated in
France, with executive offices located in Paris. [All figures exclude impact of
activities transferred to Thales]. For more information, visit Alcatel-Lucent
on the Internet:http://www.alcatel-lucent.com
Contact the Alcatel-Lucent Press Office: press@alcatel-lucent.com
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