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A Logo is a distinctive visual symbol for the company and what we stand
for:
Our logo reinforces two organizations and cultures coming together with a
commitment to creating a better future for our employees, our clients and their
customers around the world.
Wordmark
The wordmark uses a bold, contemporary typeface that underscores
Alcatel-Lucent’s core value of supporting cutting-edge innovation. The
type is designed to aid readability and comprehension with upper and lowercase
letters.
Icon
The icon is a stylized version of an infinity symbol that has the letters
“A” and “L” written in a fluid manner, which implies movement. This
stylized infinity symbol speaks to both the endless possibilities for the
future and our commitment to being an enduring ally for our customers.
Color
Purple symbolizes ambition and is associated with creativity, wisdom, and
dignity.
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