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Connected and aware some 234 million people worldwide known as the
Millennials are the next big market segment service providers need to
tackle. Millennials have as much clout as Baby Boomers do, and will
continue to exert influence in the market for decades to come. Millennials want
personalized, flexible services, and they are willing to pay for
them. They represent a roughly USD 10 billion market by 2011.To meet these
demands and benefit from this market segment, service providers will need a
network infrastructure that will deliver next generation IP-based services and
offer personalized, blended services. This will help them retain existing
customers, attract new ones and increase their ARPU.
With Alcatel-Lucent as a strategic business partner, fixed and mobile
service providers can create networks that deliver personalized, blended
services, allowing them to transform their networks to address the enormous
revenue potential the Millennials offer.
Click here to listen to the Alcatel-Lucent Podcast or download a copy of the
Strategic White Paper
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