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IPTV World Forum 2008 – London, March 12, 2008 —
Alcatel-Lucent (Euronext Paris and NYSE: ALU) is showcasing its world
leadership in IPTV, Mobile TV and network transformation at the IPTV World
Forum 2008, March 12-14, in London.
As service providers embark on the road to converged multimedia, they need
to deliver a differentiated and personalized communication & entertainment
experience anywhere, anytime and across any screen. Leveraging its unparalleled
portfolio and experience in triple-play solutions, Alcatel-Lucent enables
operators to deliver a multi-screen experience with interactive multimedia
entertainment and communication services - whether at home (through their
broadband fixed or 3G access) or on the go. Alcatel-Lucent’s multi-screen offer
help service providers increase ARPU, customer loyalty and competitiveness
while creating interactive relationship with end-users.
At the IPTV World Forum 2008, Alcatel-Lucent shows how it can help network
operators enhance and secure their video and multimedia service offerings with
new applications for fixed or mobile environments. The company’s focus and
skills in software integration and management also gives its customers an
unmatched advantage in the race to the multimedia future.
Alcatel-Lucent is the leader in end-to end-triple play networks, currently
deploying its Triple Play Service Delivery Architecture (TPSDA) with over 50
service providers worldwide. Alcatel-Lucent is also the world leader in both
IPTV and Mobile TV, having enabled TV, video and music services, with more than
140 fixed and mobile service providers around the world.
Alcatel-Lucent is #1 in IPTV integration, having secured
video integration projects with 59 customers to date. As part of our Services
business, we have more than 600 dedicated video experts backed by significant
investments in IP Transformation Centres and world-class laboratory
environments.
Alcatel-Lucent has the extensive end-to-end portfolio of tightly integrated
video ecosystem partners and solutions in the industry, offering a variety of
middleware platforms. Alcatel-Lucent also provides consultancy services to help
service providers worldwide monetize their IPTV platform investments and
increase the end user experience via enhanced converged applications and
advertising solution integration as well as scaling operations to meet customer
demands.
Highlighted demonstrations at the show
Alcatel-Lucent is featuring a variety of innovative demonstrations that
highlight the company’s leadership in the commercialization of key
next-generation technologies, including:
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Featuring your Content on Any Screen: A multi-screen entertainment
experience where video content is being shared across multiple devices – TV,
mobile, portable multimedia player, and other - whether at home (through fixed
broadband or 3G access) or on the go – providing a simple, personal and
predictable experience.
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Delivering the Personalized & Interactive Experience:
Alcatel-Lucent will present the news portal for the T-City Friedrichshafen, a
joint project with Deutsche Telekom and its project partner, the Schwäbische
Zeitung. The news portal makes it possible to extend the range of information
offered via IPTV by local information and interactive offers. The news portal
is based on a technical solution from Alcatel-Lucent.
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Putting the Quality in our Experience: A demonstration which shows
how our Video Operations Centers are helping clients to subjectively monitor
their video services offerings.
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Unlimited Mobile TV: an unlimited interactive mobile TV experience
to deliver interactive, personalized and context-specific live or on-demand TV
content on commercial handsets connected over 3G and broadcast technology such
as DVB-H and DVB-SH. Alcatel-Lucent's end-to-end network integration experience
for the vehicular usage of the ICO mim™ service in the US based on the DVB-SH
standard is also presented on the booth.
Alcatel-Lucent Conference Speakers
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Thursday, March 13 – Herbert Mittermayr, VP of Marketing for
Alcatel-Lucent’s Mobile Broadcast business, will participate in a panel
discussion during the Mobile TV World Summit about "The technology war: is
it time for a hybrid solution? Is DVB-SH going to challenge or to complement
DVB-H for cost-efficient and universal Mobile TV coverage?". The session
will take place from 9:25 am to 10:05 am.
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Thursday, 13 March - Mark Janes, Director Advertising &
Interactive within
Alcatel-Lucent’s Applications business, will participate in the IPTV
Conferencepanel “The Role of Advertising for IPTV Providers”. The session will
take place from 12:30 am to 1:30 pm.
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Thursday, 13 March - Willem Verbiest, Managing VP for
Alcatel-Lucent’s IPTV Mulimedia Service’s business, will take part in the IPTV
Workshop entitled "Video Quality or Bust!" on at the ipTV News Studio.
The session will take place at 3 pm.
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Friday, 14 March - Rik Missault, VP of Alcatel-Lucent’s Multimedia
& Ventures within the Applications business, will give the opening keynote
of the IPTV Conference: “Protecting your Business Mode in a WebTV World”. The
session will take place from 9:10 am to 9:40 am.
About Alcatel-Lucent’s Triple Play Service Delivery Architecture
(TPSDA)
Alcatel-Lucent’s TPSDA, the widely deployed blueprint architecture for
triple play, enables operators to accelerate their IP network transformation to
deliver a full range of personalized multimedia services combining voice, data
and video. TPSDA provides a reliable and scalable IP network foundation that
leverages Alcatel-Lucent’s industry-leading broadband access, optics,
carrier-Ethernet and IP technologies and couples them with robust services,
subscriber and network management. TPSDA is further supported by a
comprehensive suite of design, deployment and integration services.
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