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IBC, Amsterdam, September 11, 2008 — Alcatel-Lucent (Euronext Paris
and NYSE: ALU) has signed a turnkey equipment and services contract with 3
Italia, a leading 3G mobile operator in Italy and the first DVB-H Mobile TV
operator in the world, to expand and optimize its broadcast Mobile TV network
throughout Italy. Alcatel-Lucent’s solution for 3 Italia, based on its DVB-H
terrestrialtransmitters, its remote monitoring system and including network
integration services, will enable 3 Italia to increase the indoor and outdoor
coverage of its broadcast Mobile TV network, while optimizing network
efficiency for enhanced Mobile TV service delivery. As a result, 3 Italia’s
subscribers will enjoy attractive television programs - such as football
matches, movies, music and reality shows - with an improved mobility and
service continuity.
Alcatel-Lucent will extend and increase the density of 3 Italia’s DVB-H
terrestrial transmitters network across Italy, enabling 3 Italia to offer
broadcast Mobile TV services to its 8.45 million UMTS customers. Furthermore,
the seamless integration of Alcatel-Lucent’s Mobile TV terrestrial transmitters
into 3 Italia’s existing mobile sites, as well as new sites, and a new powerful
remote monitoring system, enables 3 Italia to protect its previous investments,
while achieving significant savings in capital and operational
expenditures.
“As end-users increasingly demand enhanced entertainment services that are
on the move, operators need to transform their network while protecting their
investment. By enabling 3 Italia, which is the first DVB-H Mobile TV operator
in the world, to expand and optimize its existing DVB-H network in Italy,
Alcatel-Lucent is delivering upon its commitment to accelerate the advent of
Mobile TV for the mass market, whichever the mobile broadcast technology,” said
Pierre Barnabé, President of Alcatel-Lucent’s activities in France, Iberia
& Italy. “This new contract confirms Alcatel-Lucent’s ability to offer and
integrate innovative and future-poof wireless network solutions that can
support a broad range of blended service applications including Mobile TV
services.”
The Alcatel-Lucent solution for 3 Italia is based on its 9600 DTH,
future-proof multistandard digital terrestrial transmitter that can deliver
DVB-T and DVB-H broadcast solutions, as well as a smooth evolution to DVB-SH.
These transmitters have been designed and optimized according to the specific
requirements of mobile operators and can easily be integrated into their mobile
sites. Alcatel-Lucent’s solution also includes its remote monitoring system, as
well as professional services such as network integration, project management,
installation and commissioning, and repair and maintenance. For more
information on Alcatel-Lucent’s Unlimited Mobile TV solution: http://www.alcatel-lucent.com/mobiletv
DVB-H: Digital Video Broadcast – Handheld
About 3 Italia
3 Italia - The Hutchison Whampoa Group's Mobile Media Company, won a UMTS
license in Italy in 2000, commenced offering its services in 2003 and is now
the leader of the UMTS market in Italy - with over 8.45 million customers -
thanks to a wide offer of multimedia, video communication and internet
services, in addition to entertainment, music, information, cinema, sport and
Mobile TV. After acquiring the national license as digital TV operator in 2005,
the following June 3 Italia launched the first Digital Mobile TV based on DVB-H
technology in the world, broadcasting on a mobile exclusive basis in Italy all
the matches from the FIFA World Cup 2006. 3 Italia has also established itself
on the cutting-edge of third generation mobile technology (3G) development by
launching the first HSDPA commercial offer in Italy and implementing HSUPA to
access broadband in mobility with data transmission speeds of up to 7.2 Mbps in
download and 1.4 Mbps in upload. In June 2007, 3 Italia launched X-Series, the
first all-inclusive offer that extends several of the core applications and
features of the broadband Internet to third generation mobile handsets. In
October 2007, 3 Italia and Skype launched 3 Skyephone, the first mobile phone
offered to the mass market and specifically studied for free Internet calls,
that lets people using Skype through an embedded software. Finally, in June
2008, DVB-H free channels and free Internet thus become the cornerstone for 3
Italia's "cross-medial" strategy, conceived to offer TV and the
Internet in mobility, in a single pocket and personal object, combining non
specialized TV, thematic channels, TV 2.0, social networking and the whole rich
internet world. For more information visit  www.tre.it, www.la3tv.it or www.3xseries.it.
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