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The Alcatel-Lucent Transformation Advantage™ Framework
Alcatel-Lucent has developed the Transformation Advantage Framework, an
integrated approach for end-to-end competitive transformation, to address your
business, services and network needs to successfully compete in today’s rapidly
evolving communications marketplace.
The Transformation Advantage Framework is built on the four key technology
investment areas of Content and Applications, Broadband, New/Advanced Business
Models and Services Portfolio and IP Network Transformation. With a
comprehensive portfolio of industry leading products and market-proven
solutions, the Transformation Advantage Framework enables you to benefit from
new and existing business models that deliver profitable growth for advanced
broadband networks.
This framework helps transition the three key areas of your organization
addressing business, services and network challenges. It offers a
flexible, adaptable and scalable way to deliver predictable, end-to-end
transformation while minimizing the risks associated with today’s competitive
market.
With global experience in implementing large scale IP transformation
projects Alcatel-Lucent delivers an outstanding track record in technology
innovation and comprehensive program management. As the partner of choice for
your transformation process, Alcatel-Lucent manages interdependencies,
providing accountability for technologies, partner ecosystems and project
timelines optimizing your transformation benefits.
Download the white paper entitled,
Business.Services.Network. Delivering Predictable, Efficient and Effective
Transformation to learn more about the Alcatel-Lucent Transformation
Advantage Framework.
In this exclusive AudioCast, Alcatel-Lucent's John Marinho, Vice President,
Corporate Strategic Marketing and Global Government & Public Affairs,
speaks to Telecommunications Magazine - Executive Editor Sean Buckley about the
transformation from a connection-oriented world to an always-on session world.
For the audiocast,  click
here.
In this interview, Marinho addresses the following issues:
1. How can service providers keep pace with the emerging trends in the
telecom market?
2. The notion of transformation as it relates to the communications industry
and what are the drivers of that transformation?
3. Are there certain tools that a service provider needs to make this
transformation happen, and how does Alcatel-Lucent approach the
opportunity?
4. Do you see the transformation process blurring the lines between the
wireless and the wireline network?
For a full transcript of this interview,
click here
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