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Paris, December 1, 2006 - Alcatel-Lucent (Euronext Paris and NYSE:
ALU) today unveiled the new brand mark that will represent the world’s largest
communications supplier. The new brand mark visually signifies the two
organizations flowing into each other, demonstrates an embrace of the
respective cultures and symbolizes the company’s vision of enriching people’s
lives by transforming the way the world communicates.
The company’s new logo is a stylized version of an infinity symbol that
looks as if it were drawn by hand. Embedded within the symbol is an A and
an L. It is both fluid and infinite. The signature color of the new
logo is purple, a bold color that symbolizes ambition and is also associated
with creativity, wisdom and dignity.
“Our new logo represents the endless possibilities for the future and our
commitment to being a strong and enduring ally for our customers around the
world,” said Patricia Russo, Chief Executive Officer of
Alcatel-Lucent.
“The combined name of Alcatel-Lucent will enable us to capitalize on the
strong brand equity that both companies enjoy,” said Serge Tchuruk, Chairman of
the Board of Alcatel-Lucent. “In addition, the combined name of Alcatel-Lucent
sends a message to our customers that the combined company will provide
continuity as well as dynamism,” added Serge Tchuruk.
A press conference will be held today at 1 p.m. CET, in Paris, France, and
will be available via a simultaneous audio Web cast at: http://www1.alcatel-lucent.com/conferences/day1/
About Alcatel-Lucent
Alcatel-Lucent (Euronext Paris and NYSE: ALU) provides solutions that enable
service providers, enterprises and governments worldwide, to deliver voice,
data and video communication services to end-users. As a leader in fixed,
mobile and converged broadband networking, IP technologies, applications, and
services, Alcatel-Lucent offers the end-to-end solutions that enable compelling
communications services for people at home, at work and on the move. With
79,000 employees and operations in more than 130 countries, Alcatel-Lucent is a
local partner with global reach. The company has the most experienced global
services team in the industry, and one of the largest research, technology and
innovation organizations in the telecommunications industry. Alcatel-Lucent
achieved proforma combined revenues of Euro 18.6 billion in 2005, and is
incorporated in France, with executive offices located in Paris.
Contact the Alcatel-Lucent Press Office: press@alcatel-lucent.com
Contactez le service de presse d'Alcatel-Lucent: press@alcatel-lucent.com
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