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The Interactive Media Manager is an application development and management
solution for interactive advertising (RFI, telescoped and portal destination
sites) and enhanced TV applications (voting, competitions and polls) for
multiple platforms and devices. It provides a ready-to-deploy, end-to-end
portfolio of applications and tools that can be used by operators,
broadcasters, and advertisers to quickly and efficiently create, manage and
deliver innovative, revenue-generating interactive TV services.
By providing a comprehensive set of templates and functionality, the
Interactive Media Manager enables the creation and management of unlimited
interactive applications for multiple platforms and devices. This integrated
and flexible approach can reduce the cost of creating and managing interactive
TV applications by over 80 percent.
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