The Alcatel-Lucent 5920 Multimedia Content Manager (MCM) is an innovative
platform that enables service providers to implement innovative content
services across multiple screens, including PC, TV and mobile devices. With the
Alcatel-Lucent MCM, service providers can manage and orchestrate the delivery
of a broad spectrum of content-based services - applications, videos, music,
games, ringtones, graphics and so on. Multi-screen storefronts can be
customized and personalized based on individual preferences, thereby
integrating and enhancing the end-user experience. This product empowers
service providers to increase revenues, improve operational efficiencies and
deliver a personalized, enjoyable subscriber experience - all from one
multi-screen enabled platform.
Increased revenue, profitability and operational efficiencies
A comprehensive and extensive multi-screen service offering
Enhanced content partnerships
Enhanced quality of service
Service and Delivery Orchestrator: the gateway that coordinates access to
and management of core functions, including marketing, rating, charging,
digital rights management (DRM) and service delivery
Content, Storefront Manager and Subscriber portals - Provide a flexible way
to manage multi-screen catalogs and storefronts - Allow service providers to
build custom web portals for their subscribers
Marketing and rating - Offer multi-screen subscriber segmentation and
management functions, enabling creation of targeted campaign promotions based
on subscriber activities - Enable flexible definition of multiple pricing
options and discounts
Delivery and digital rights management (DRM) - Support state-of-the-art
delivery protocols for both download and push services - Provide a complete DRM
solution to protect service providers' premium content
Mediator - Provides a service order activation (SOA)-enabled distribution
workflow that integrates the Alcatel-Lucent 5920 MCM with downstream
systems
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